How to avoid Gender Stereotypes


16th January 2014

Gender Stereotypes and How to Avoid Them

Global Corporations share the same problem: a dramatic gender gap in leadership. Here Eleanor Tabi Haller-Jorden discusses the challenge of the bias stereotyping of behaviours.

 What makes the most senior positions in business so inaccessible to women -- even in countries where there is considerable government and social support for gender equality? Senior women leaders across Western Europe tell us that gender stereotyping is an important barrier to consider. 

 While solutions are often sought through policy and engineered approaches, the real barriers to change may be more about the culture and mindset within an organisation. At Contact Consulting, using our research we have developed a set of core masculine and feminine traits which can be seen, we believe, in all organisations. Using these as the base, we are able to design Gender Balanced Leadership programmes for managers that help them understand their personal styles and then consider what they need to change to manage in a more gender balanced way.






If you would like to know more on how to address this problem

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